Looking to boost that millennial presence in your restaurant? The first step is to consider more personalized based branding and outreach! Find more handy tips in this excellent article about how to increase your brand loyalty amongst the different generations:
1. Marcie Merrimack, exec director of growth strategy at Ernst & Young, claims that millennials want to feel special and individual: ‘if they don’t feel appreciated, they...move on.’ 2. If a restaurant, using customer data, targets them with adverts based on more personal info, such as a discount on a meal they order frequently, they’ll be onto a winner! And the good news is that millennials are more likely than older generations to interact with loyalty programs daily, especially if they are mobile based.
How do you guys feel about these brand loyalty tips dedicated to millennials?