Started in 2010, Mars Reel (@marsreel) is a sports media brand that streams video highlights of high school athletes on social media platforms like Instagram, Twitter, Snapchat, YouTube and Facebook.
Twin brothers, Bradley and Brandon Deyo, built this micro version of ESPN for youngsters by contracting an international network of around 600 young sports producers to write, shoot and edit video, which is then distributed on social media. Eye-catching dunks and top plays of the week are shared along with player-led diary series and links to individual player's websites.
The brothers have raised $2.7 million from a host of new partners, including Nas, Lebron James; James’ business partner Maverick Carter; NBA star Shane Battier; Steve Stoute; and tech investor Robert Hisaoka.
The company started covering just basketball but is moving into football, soccer and mixed martial arts. @theshaderoom : @kingjames @mavcarter @mrs_savannahrj #JamesFamily#TeamJames#JamesGang#JamesKids#IPromise#IPromiseSchool#Akron#Cleveland#Ohio#JustKidsFromAkron#StriveForGreatness#TheLand#Believeland#Cleveland#Cavaliers#ClevelandCavaliers