Kantar Sifo presented together with the Media Academy on Thursday the annual confidence barometer (the entire presentation is available here). It is an opinion poll where Swedish people's trust in government, media and various institutions is measured. The biggest trust of all categories, Systembolaget ended 71 percent. Second, with 68 percent, IKEA came. Trea became university / colleges. Worst confidence people had for Twitter (6 percent). SVT has sharpened continuously since 2010, gaining confidence from 75 percent of respondents to today's 58 percent. Even for the public service colleague, Sveriges Radio, the long-term trend is poor. In 2009, Sweden's Radio was the top-rated institution, regardless of category. This year, we are down 65 percent (a slight recovery from last year). Those in charge of SVT can comfort the fact that the support for the business is not low in all camps. According to the Confidence Barometer, there is a strong list where voters with sympathies for government parties S and MP with support party V are still high 77 percent.
Alliance parties voters are less satisfied - 62 percent have confidence. SD voters, on the other hand, have a low confidence in SVT (27 percent). The confidence barometer also measures which ones have increased the most and lost the most in confidence since the last measurement. The biggest losers are:
HM -9 percent
Center Party -5 percent
Salvation Army -5 percent
PostNord -5 percent
News Today, SVT searches for a comment.