Your browsing history WILL be sold to advertisers!
President Trump on Monday signed a measure (by Obama) reversing rules that would have required internet providers to get consent before selling your browsing history.
Providers will have new freedom when it comes to collecting and selling their customers' data. (Your broser history can easily reveal medical records, children's data, sexual & political preferences, background data and banking detail.) Internet providers will likely sell anonymized information to marketers and advertisers so they can better target ads.
Right now, it may seem like individual brands follow you around the web. After you look at boots on Zappos, advertisements from Zappos will likely appear on other unrelated websites. If a provider is collecting information about your behavior on multiple sites, a competitor could use it in real time to show you ads for rival shoe brands. You might also see ads that are more precisely targeted based on the deeper profiles that internet providers are able to build about you, even if they aren't connected to your specific identity.
Companies like Facebook, Google and Netflix can already collect and sell information. Google tracks browsing and scans Gmail to serve ads, and in exchange all of their services are free.