Do you know the difference between brands that are ‘purpose brands’ and others that are purposeful? The difference might seem at small, but be careful!
Purpose brand: the reason for which something is done or created or for which something exists.
Purposeful brand: having or showing determination or resolve.
We’re #thankful that more brands today that are moving towards becoming more purposeful. Through CSR community initiatives, B corp certifications, and integrative organizational wealth-sharing practices, brands are starting to take steps in the right direction. Let’s make #purposefulbrands the new norm !
5 months ago
I love this quote... I LOVE even more when I can help other people have these things.
Have you thought about sponsoring a child? Giving to charity? Passing on the blessing that you have? (even if you don't think you have a lot, the reality is that you do).
Just wanted to put that thought out to you today.